Writing Is Only Half the Battle

 

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You just published a book and ask what’s next? For independent authors, the true test of perseverance starts on this stage: marketing. Even well-known authors must promote their books. Big publishers spend 80% of their marketing budget on 20% of their top sellers because they are sure that they will get a return on their investment. The other 80% of their list get 20% of the budget. And yes, every indie author should consider themselves an entrepreneur, or better yet, “authorpreneur”.  READ MORE

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